WebSite Links...

How To Get WebSite Links 
By Jeff Schuman

Let's define what is a website link? When another website has
your url on their website it is called a link to your web site.
The more of these you get the better off you are. As a matter of
fact the number one thing that determines the position your
website enjoys in a search engine is links pointing back to your
site.

One way this has been done in the past is to do link exchanges.
A link exchange Internet marketing campaign is the process of
exchanging hyperlinks with a quality site that is somehow
related to a company's product or service.

It is easy to get link exchange partners when you have a web
site that is getting alot of traffic and has a high page rank
with Google. What proves to be a little harder is getting a
quality link partner to link with your site when you have little
or no page rank and little or no traffic.

I have found that giving incentives will help get the link
exchanges flowing and as your page rank increases so will links
with websites that have a higher page rank.

Here are 20 things you can do to get people to link to your
website. 

1. When you visit a website you've enjoyed a lot, write a
review for the site. Write about the benefits you gain from the
web site. Tell them they can publish it on their web site if
they link to your web site.

2. Market your website as a free web book. Design your web site
with a title page, table of contents, chapters, etc. Just allow
other people to give away the web book by linking to your web
site.

3. Offer other websites free content to post on their web site.
Include your link on all of your content. The content should
related to your web site because it will be in front of your
target audience.

4. Allow other people to publish your e-zine on their website.
Include your web site's ad and link in each issue you publish.
This may also help you increase the number of people that
subscribe to your e-zine.

5. Give your visitors an instant article directory. Tell your
visitors they can instantly add a free article directory to
their web site by linking to yours. Just place your ad or banner
ad on top of the article directory for your main web site.

6. Start a members only web site. Tell visitors what's in your
members only site and what it costs to gain access. Offer them a
free membership if, in exchange, they link to your web site.

7. Trade other forms of advertising to people that link to your
web site.  You could trade e-zine ads, print ads, autoresponder
ads, classified ads, ebook ads, etc.

8. Allow other web sites to use your discussion board for their
web site visitors. Just have them link directly to the
discussion board. Include your web sites ad or banner ad at the
top of the discussion board.

9. When you purchase a product and it exceeds your expectations
e-mail the business a testimonial. Make sure your statement is
detailed. Give them permission to publish it on their web site
if they link to your site.

10. Offer your visitors a free sign up to your affiliate
program. Pay them commission to sell your products or services.
Just give them an affiliate link to track their sales.  People
will link to your web site to make extra money.

11. Give away web space to people for free. Since you are giving
it away for free, request they link to your site by placing your
ad or banner to the site.

12. Create your own award site for other web sites. Give the
winners a graphic or text link to place on their web site when
they win.  This will link your web site to theirs and draw more
traffic to your web site.

13. Create a directory of web sites on a specific topic. Give
people the option of adding the directory to their web site by
linking to it. Put your business ad at the top of the
directory's home page.

14. Offer a free e-book to your web site visitors. The ebook
should be related to your target audience. Allow them to give
the e-book to their own web site visitors by linking directly to
your web site.

15. Are you an expert on a particular subject? Offer people free
consulting via e-mail if, in exchange, they either link to your
site. People will consider this a huge value because consulting
fees can be very expensive.

16. Exchange content with other web sites. You could trade
articles, top ten lists, etc. Both parties could include a
resource box at the end of the content.

17. Create an online club or association. Tell your visitors
what's included in the membership and what it costs to join.
Offer them a free membership if, in exchange, they link to your
web site.

18. Allow people to use an online service or utilities from your
web site if, in exchange, they link to your web site. The online
service could be an e-mail account, search engine submission,
web page design, copywriting, proofreading, etc.

19. Join or create a web ring. A web ring is a group of web
sites on a similar subject agreeing to link together. To find a
web ring to join type keywords "web rings" into your search
engine of choice.

20. Allow people to download software at no charge from your web
site, if they link to your web site. The software could be
freeware, shareware or demos.

There is no doubt that getting quality link partners takes a lot
of hard work. Many times the benefits are not obvious for months
and months. Don't stop with these 20 ways to get link exchanges.
Come up with incentives of your own.

In the long run all of this effort is worth it. When your website 
is getting more free traffic, and is enjoying a position on
page one with the major search engines for the keywords that
define your website, you will be glad that you have done more
than your competition to get quailty link exchange partners.

Again remember this.....the more website links you have
pointing back to your site the higher you will rank with the
search engines.