Start Your Own Online Business...

"Start Your Own Online Business"
Written By Jeff Schuman

One advantage of doing business online is that you can start from
scratch without investing much money. Here is a 27 Step Action
Plan to help you start your own online business.

1. List 5 hobbies, interests or areas of expertise. If you want
to start a new business, you'd better choose a subject that you
like and a subject where you can show expertise. You will have
more fun and you will be more competitive. 

2. Brainstorm a list of keywords and phrases related to those
hobbies and interests. For example, if you are going to sell
small airplane collectibles, some possible keywords could be:
airplanes, aeronautics, war airplanes, etc. When starting your
own online business do not cut corners here. Your keyword list
is the whole foundation of your online business.

3. Research those keywords in Wordtracker.com to locate problem
statements that have high search results and low competition.
Wordtracker.com is a web page that helps you find out how many
times your keywords are searched online, how popular your
keywords on search engines are. Those keywords may represent
problem statements. Wordtracker shows you how many people are
buying traffic on those keywords and how much are they paying.
You need to find popular statements with low competition. 

4. Research those problem statements further to determine if you
can develop a product to solve the problem stated. You may use
search engines to see how many people are offering products that
can help to solve those problems. If you find a popular problem
and there are not many people offering solutions online, you've
got it! 

5. Find or create a product based on previous research for you to
sell. Once you found a hungry market, you just need to find the
food that your customers want and they will eat from your hands.
You may find companies online that can manufacture the products
for you or you may find a different way to create the product
yourself. If the product is an e-book, you may write it yourself
or you may hire someone else to do it. 

6. Write a long copy sales letter for that product. The
experience of the most important internet marketing gurus reveals
that long copies sell much more than short copies. It is also
recommendable that you try to sell only one product on your web
site. Focus on one product unless the solution you are providing
is the offer of a wide catalogue. 

7. Register a domain and set up a hosting account. There are many
places online where you can register a domain and set up a
hosting account in minutes. 

8. Register for a merchant account (to set up quickly use
PayPal.com). If you don't want to register a merchant account
that will allow you to take credit card payments online, go to
PayPal.com and sign in. It can be a little bit more expensive,
but it is a simple way to take credit card payments online very
quickly. 

9. Set up a simple web site using an automatic site builder or
pay to have someone set it up for you. Do not try to design your
own web site unless you are educated on html. Do not waste your
time. Hire someone else to do it or buy automatic web site
builder software. There are many of these you can buy online. 

10. Set up an opt-in form on your web site to collect e-mail
addresses. You need to start collecting e-mail addresses for your
newsletter. The major part of your online business you start will 
come from the emails that you will send to your customer list. 

11. Build an extensive keyword list based on the initial list of
keywords you developed. Use Overture.com. For each keyword on the
initial list, Overture can help you find different combinations
with other words that you may find interesting. Check the
popularity of each term and write down on a spread sheet your
final keyword list. 

12. Submit those keywords to Overture.com to start driving
traffic right away. You need to start driving some traffic
immediately in order to test your web site. The best way to do
that is to buy this traffic at overture.com 

13. Optimize and submit your web site to organic search engines
(Google, Altavista, etc...). Once you have proved that your web
site works and sells, you will be ready to make your online business
bigger. It is then time to start working on building free traffic
to your site. 

14. Continue to test and tweak your web site until target
conversion rate is met. Your conversion ratio should be that
1-2% of your visitors should buy from your web site, and 11%
should subscribe to your newsletter. Continue testing until you
get those stats. 

15. Set up an affiliate program on your web site. Affiliate
programs can double your business with no additional effort.
Others will make the job for you. But you cannot set up an
affiliate program before you are sure that your web site can
produce results. If your site does not work, you will loose your
affiliates and they will never come back to you again. 

16. Approach complimentary web sites to sign up as affiliates to
promote your product. Get in contact with people that can promote
your product and ask them to be your affiliates. Just try to find
your first 100 affiliates, and your affiliate list will boom
alone. 

17. Start publishing a monthly newsletter. You have started
collecting e-mail addresses much earlier, but it is not the time
to start working the newsletter until you can prove that
everything else works. 

18. Submit articles to related newsletters and e-zines on a
regular basis. In the articles you should always have a link to
your site, so that you can get more traffic and you can get more
people joining to your newsletter. 

19. Continue the development of a content rich web site to
further increase search engine rankings. Search engines love
content. You must have many web sites which are rich on your
keywords and which have links to your main page. A good way to do
this is to add as many articles as you can related to your
business and link them to your home page. 

20. Once keywords have been tested in Overture, roll out in
Google Adwords. It works similar to Overture, you bid for
traffic. But do not go to Google Adwords first. You must first
prove your success with Overture and then go to Google Adwords. 

21. Roll out tested keyword list in other major PPCs. When you
are sure about your stats, and you know how much money you
collect per visitor, you must buy as much traffic as you can get
as far as your income per visitor is higher than your bids. 

22. Create a viral e-book to generate more leads. Create a free
e-book that you can promote and which sells your product or
service. Give it for free, and this will bring more traffic to
your web site. 

23. Have an expert review and critique your web site. Even if
your site works, you can always improve. Listen to others and
learn from their experiences. 

24. Survey your existing customers to find out what other
products or services they are looking for. Once you have a big
list of customers, use it to find out what other problems do they
have. Try to find or create a solution for them and you will
boost your sales instantaneously. 

25. Create and find back-end products and market them through
your e-mail list. Continue finding more products that meet your
customer demands and promote them via e-mail. 

26. Continue to test and tweak your web site and offers. Nothing
is perfect the first time and can always be improved. It is very
important that you take action, even if you make mistakes. Learn
from your errors and improve your skills. 

27. Repeat process to create "Multiple Streams of Income". Once
your business is working on automation, then you can start the
process again with a new business. Build as many online businesses 
as you can, and reduce your risks. If one business fails, but you
have another 5 working businesses, who cares about it? 

If you have read up to this point, you are probably asking
yourself how much it will cost to start your own online business? 
The answer is very simple; it depends on how much time and money 
you have available to invest! If you have a lot of time, you can 
do everything yourself. On the other hand, if you don't have time, 
you will have to pay other people for building your website and
optimizing your site on search engines. 

If you can do nothing else...just launch a web site and start
promoting online... 

One program that cluld help you start your own online business 
is the Plugin Profit Site. For less than $80 you will get your own 
personal website with the domain name of your choice and your own
400 day email marketing newsletter.

To learn more about starting your own online business go here:

Internet Business