Internet Advertising And Marketing...

This Is A Great Internet Advertising and Marketing Technique
By Jeff Schuman

If you publish an email newsletter, do you convert the issues to
HTML and archive them on your website? If you haven't been doing
so, you should start now, today. This is a great internet advertising 
and marketing source for future income.

"But the free mailing service I use already archives them." you
say. 

That's great! That means the search engines will find that many
more links to your site online. But it is worth the effort to put
them on your website also. You can do it simply and quickly. 

First, here are three good reasons why you should take the time
out of your busy schedule to start using this for future internet 
advertising and marketing: 

1) It shows your subscribers and potential subscribers that your
newsletter is a vital part of your service to them. Isn't it
worth preserving for posterity? 

2) Your newsletter will contain many keywords -- those subjects
for which people and consequently search engines often search. If
you submit them to the search engines, they'll draw traffic to
your website. You can create an index page for them and put them
all in their own directory, or even put them on their own domain,
and submit it to the search engines and directories as a
stand-alone online business resource. Use your newsletter to
make money on the internet and with advertising!

3) Advertisers love the fact that their ads will live on.
Statistics show that website visitors read archived newsletters
fairly regularly. That is especially true if you add a search
function to your site so that your archives may be searched by
subject. 

Here's how to do it: 

It should take you at the most about 15 minutes to convert your
newsletter from text to HTML. Most of that time is spent in
coding the many URLs to make them clickable. 

There are many text editing software programs that will convert
text to HTML quickly. Some HTML editing software programs will do
it also, with a single copy/paste action. One great and free text
editor is NoteTab Light. If you don't have it, you are missing a
great resource. It works with text and HTML both, does almost
everything but slice bread, and it's free! No ads and no nags.
(There is a low-priced Pro version that does even more!) Here's
where to get it: www.notetab.com 

We'll use NoteTab Light for our illustration. Got it installed
now? Okay, open up your newsletter in NoteTab Light. 

On the toolbar at the top, click on "Modify." 

On the drop-down menu, choose "Document to HTML," and on the menu
that pops out, choose "With Paragraph Tags." 

Save the resulting document with a .htm or .html extension. If
you want the page width to conform to the reader's web browser
size, click search and remove all the BREAK tags. Add a title,
meta tag description and keywords, and upload it. 

Now you have a resource for your visitors and a draw for the
search engines, and all for only a few minutes' work. Stick some
Google Adsense or your own ads on the page, and you also have a
great internet and advertising income maker!