Team-Schuman Marketplace Ezine [TSM]
“Helping People Make Money Online”

Date: September 22, 2006

Editor: Jeff Schuman

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Welcome to another issue of Team-Schuman Marketplace [TSM].
This newsletter is going out to over 4300 subscribers.

Today’s featured article is:

“What Is Long Tail Marketing”
by Jeff Schuman

Long Tail Marketing is a marketing technique used to increase
sales. It involves search engine marketing, selling products
online, and realizing there are thousands of keywords that can
be used when advertising on the internet to help you make more
sales.

Basically any keyword being searched online should be content
you create to get as many visitors to your site as possible.
People do search differently so you must consider all keywords
that relate to your site and have web pages built for those
keywords.

In keyword research it is easy to spot and grow niches. Low
search counts on Google, Yahoo, and MSN can mean business for
you when there is no competition. Use Wordtracker to find out
what these less used search engine searches can do for you. So
what if there are only 10 searches a month for an item. If you
happen to sell that item and no one else does, you want that
business and stand an excellent chance of getting it.

Many lesser searched keyword phrases are very specific in how
they are being searched and can be a very qualified visitor. The
more words that are being typed in the search box the longer the
tail of that search. These type of searches indicate that your
visitor knows exactly what they are looking for and you will
certainly want to provide it for them.

The long tail of search phrases will build traffic. You can not
count on 80% of your traffic coming from 20% of your top used
keywords based on readings at Google. Because competition for
highly used words is so big, long tail marketing makes perfect
sense.

If you are an Adsense publisher, imagine how many more relative
ads you could display on all of those new low competition
keyword pages. It is the total searches from all of those less
used words that make using them worthwhile.

Create your content with a broader base of keywords to see the
effect. Watch your site stats and be amazed at all of the new
search terms you’ll be found with. Many will tell you more
content or more products would be easy to market.

With search engines today it is all about content and keywords,
and Google flat out says so in their webmaster guidelines. Long
tail marketing is real easy with search engines. All you have to
do is know the words people are searching for. Then build web
pages for all of those words to maximize your sites potential in
traffic and sales.

You can read the article, our advertiser’s ads as well
as other money making tips online at our blog here:

http://www.team-schuman.com/blog/

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Have a good weekend. Let me know how I can help!

Jeff Schuman, Editor
Team-Schuman Marketplace
http://www.Team-Schuman.com

303.791.2337
jeff@team-schuman.com

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