Team-Schuman Marketplace Ezine [TSM]
“Helping People Make Money Online”

Date: November 24, 2006

Editor: Jeff Schuman

Welcome to another issue of Team-Schuman Marketplace [TSM].
This newsletter is going out to over 4300 subscribers.

Today’s featured article is:

“How To Write An Article In 30 Minutes”
By Jeff Schuman

Table Of Contents!

- Introduction-
- Feature Ad
- Featured Article “30 Minute Article Writer”
- Subscriber Ads

Featured Ad:

30 Minute Article Writing System
http://www.team-schuman.com/cb/30-minute-writer.html

FEATURED Article:

How To Write An Article In 30 Minutes
By Jeff Schuman

Unless you have a very large budget for advertising you are going
to need to learn how to write artcles and promote your business
using them.

One key to this is your ability to do this quickly without giving
up quality. Let’s say you have very little time to write and article.
How about 30 minutes? Here’s how you can do that.

Breaking it down, that means you pretty much have to write the
first draft in around 30 minutes. Not a lot of time - especially
if you don’t consider yourself to be much of a writer. The good
news is that it can be done - and done well. Here’s how to
generate a 400-500-word article in a short time.

1. Turbo-Outlining.

Give yourself 5-10 minutes for this part of the process. If you
already have a topic in mind, you’re in front. If not, you have
exactly 90 seconds to decide. Presumably you understand where
your readers are coming from (if not, you’re in big trouble.)
Use that 90 seconds to jot down words or phrases that summarize
anything that is likely to be causing them a problem. Naturally
this needs to be a problem that YOU can help solve in your
article.

From this list, choose the topic that appeals to you most. Now -
in three and a half minutes - it’s time to outline the article.
Use these headers to guide you:

a. State the problem - and promise a solution. (Just jot down
quick notes at this stage.)

b. Outline the process for solving the problem. Divide this into
3-5 logical steps. Label each step (this will become a
sub-heading in your article).

c. Jot down points you want to make in your conclusion. This can
be advice on how to ensure that the problem doesn’t recur, or
offer links to resources that can help. End on a positive note
that leaves the reader feeling glad that he read your advice.

2. Speed-Writing Your First Draft.

Allow 20-25 minutes to write the first draft. Spend an extra few
minutes on the first paragraph. This is where your reader will
decide whether or not to continue reading. Your job is to show
that you understand exactly what the problem is and to sound
confident that you can help them solve it. Don’t use long-winded
sentences or ramble on about how awful it is - just get to the
point. By the end of the first half-dozen sentences, your reader
needs to feel keen to read on and find out the solution.

Each of your 3-5 sub-headings should clearly indicate what the
following paragraphs are about. Remember that many readers
skim-read an article to see if it’s worth reading. Look at the
words you’ve chosen - can you rephrase these headings to make
the whole process sound simpler or faster?

Under each sub-heading, write two or three paragraphs on the
part of the problem-solving strategy you are outlining. Since
you are writing this quickly, it is likely that you will
automatically adopt a forthright, casual tone. If you find
yourself writing in overly formal language, stop and reconsider.
The best ‘how to’ articles use simple language and everyday
terminology. Make it all as easy as possible for your reader to
follow.

The ending is just as important as the opening paragraph. It’s
vital not to let the article fizzle out in a weak conclusion.
You need to leave your reader feeling inspired, energized and
confident that they can follow your advice and fix the problem.
You can:

- tell them how much time/energy/money they will save by
following your advice - share a ’secret’ of some kind that will
help them move on to the next step (be more successful, save
even more time, etc) - point them at further help or resources.
(These can be provided by you and your web site, or by others
who have a level of expertise.)

3. Tweak and Polish.

After thirty minutes you should have an excellent basis for your
article. If you can afford to take fifteen minutes out at this
stage for a cup of coffee or a quick walk, do so. It’s always
better to take a break before editing your work. If not, just
start reading it from the beginning. Check for these things:

a. Spelling and grammar. Your computer should do most of the
work here, but a computer can miss typos or offer strange advice
when it comes to grammar. You need to read it through yourself
for flow and overall impact.

b. Wordy sentences or phrases. Weed them out!

c. Badly-phrased advice. If a sentence doesn’t flow, write it
again. Think of how you’d explain to someone else in a casual
conversation. Does your writing reflect this?

d. Missing steps. When you’re familiar with a process, or
trouble-shooting, it’s all too easy to leave out a step or a
small but vital piece of information. Run over the whole process
in your mind to make sure you haven’t left anything out.

Now, you should have a finished article that will prove both
interesting and helpful to many of your readers. At worst, it
will be competent. At best, it will surprise you with what you
can achieve in a short time!

If you really want to get into this I suggest buying the
30 Minute Article Writing System. I did and you can here:
http://www.team-schuman.com/cb/30-minute-writer.html

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Have a good weekend. Let me know how I can help!

Jeff Schuman, Editor
Team-Schuman Marketplace
http://www.team-schuman.com

303.791.2337
jeff@team-schuman.com

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