Team-Schuman Marketplace Ezine [TSM]
“Helping People Make Money Online”

Date: July 14, 2006

Editor: Jeff Schuman

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Welcome to another issue of Team-Schuman Marketplace [TSM].
This newsletter is going out to over 7200 subscribers.

Today’s featured article is:

“8 Steps To Better Search Engine Rankings”
By Jeff Schuman

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Table Of Contents!

- Introduction-
- Feature Ad
- Featured Article- “Turbocharge Your Traffic”
- Subscriber Ads

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Featured Ad:

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FEATURED Article:

8 Steps To Better Search Engine Rankings
By Jeff D. Schuman

Have you created a web site and submitted it to search engines
only to find that no matter what you do, your site still does
not feature in the rankings. Are you interested in better
search engine rankings? Here are 8 things you can do to improve
your rankings and these need to be done before you even submit
your site to be indexed.

1. Web site Content:

Web site Content is one of the most important factors that will
decide the rankings for you. The site pages should provide
valuable information on specific subjects rather than providing
directory of all free articles found on the web. When a search
engine is used to find information, generic terms are rarely
used. Rather search engines are used to find specific terms or
phrases that describe the product or service people are
searching for. One of the important things that your website
should have is the niche keywords sprinkled in to the content
thus making your pages more relevant to the search engines.

If niche keywords are located in a web page that is carefully
constructed to highlight keywords known to produce traffic, the
chances that your site will appear in a search result for a very
specific search improves. It’s also important to understand that
the search engines cannot be tricked by flooding the engines
with multiple versions of the same page, repeating the same term
over and over - these tactics will only make sure your web site
stays out of search engines reach.

2. Link / Web site popularity:

This is one of the most important factors that you should
consider for achieving good rankings. Most of the search engines
today treat link popularity as one of the factors that determine
your ranks in the search engine results. The number of websites
that link to your website determine your relevancy for a search
term. The link popularity or the incoming links does not
necessarily mean that you should be submitting your web site all
possible FFA link sites / directories or even classified ad
directories.

The best way to get links to your web site would be to type in
the search terms that you are targeting in your favorite search
engines. You should visit the sites returned by your search
engine and look carefully for adding links or exchanging links.
Most of the web sites today provide an link exchange option.
using Google toolbar to see the page rank for these web sites
will be helpful since exchanging links with web sites with Page
Rank 5 and above is definitely going to improve your chances of
getting your site indexed.

The next important things that should be considered when
optimizing your web site are the Off-page and the on-page
elements. some of the on page elements are Title Tag, META Tags,
Heading, ALT Tag and highlighting of the text using BOLD tag.
The Link tag i.e. the A Tag is considered as an important off
page element.

3. Meta Tags:

Meta-Tags are the HTML tags that will be used to describe the
web page. You need to put the important keywords for your web
page as well as the brief description of your web page in these
tags. Though these tags are not directly visible to the users,
they serve an important purpose of guiding the search engines
through your page. Although the importance of META TAGS has
reduced significantly today, they still help the search engines
to decide on the relevancy of your page with the search keyword.

The META Keywords should contain important keywords and phrases
you are targeting for your web site. They should be consistent
with the HTML Body Text and Page Title. You must make sure you
are not stuffing the META tag with keywords which would annoy
the search engines. Ideally the META keyword tag should contain
100-150 characters. Being specific and accurate is the mantra to
success with keywords.

The META Description tag will contain a brief description about
your web site, services provided by you. The description you put
in the META description tag should be relevant to the content on
the page where this tag is located. i.e. You should not be
talking about your product in these tags when the page contains
some article on unrelated topic. The description you provide for
your page has to convince the person that you are providing
exactly what want. How would you feel to visit a page with
stuffed keywords but no relevancy to the content.

4. TITLE Tags:

Ideally the title tags should contain 50-80 characters with your
important keywords embedded in them and more importantly should
be relevant to the content in the page. if multiple keywords are
to be used in the Title tags they can be separated using a |
(Pipe), though it must be seen that keywords are not stuffed in
the Title Tag. Moreover the keywords in the title tags should be
readable and should describe the content of the page.

5. Heading Tags:

The Heading tags are given more weightage than the ordinary
text. The higher the H tag the more weightage it carries. You
need to make use of the Heading tags to highlight the important
keywords in the paragraph headers. These keywords should be used
to describe the contents of the paragraphs on your page. this
will ensure that you are not stuffing the page with keywords but
they are a part of the flow on the page.

6. Bold text

The important keywords in your page should be put in the bold
tags. Normally the bold text has more weightage than ordinary
text. Even Though the bold tags are considered to be less
important than the Heading tags, they are still important to be
ignored. Make sure to enclose the search term in bold tags when
it appears on the page.

7.Alt text

The Alt tags are normally used by the browsers if they are
unable to load the images. Some of the users might have disabled
downloading graphics on their browsers, or if the images are too
heavy to download for the users internet connection. Having your
important keywords to describe the images will help you get the
important keywords on the page, As much as possible try to
include the search term in the alt text of all images on the
page. Beware, naming all your images like spacers, irrelevant
images with the keywords might be a shortcut to get yourself
banned with the search engines.

8. Off-page elements:

Link text - This is considered as an important factor in good
rankings. The link text might have been placed on your own sites
or other web sites linking your site. Either way, it is
important. Ideally the link text should contain an important
keyword describing the target page. Make sure you do not use
identical link text for every link. The text links will have
even more weightage if the text around them is related with the
target page’s topic and search keywords.

If the website is optimized for the above points, it definitely
will help you get a better rankings.

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Have a good week. Let me know how I can help!

Jeff Schuman, Editor
Team-Schuman Marketplace
http://www.team-schuman.com/newsletter.html

303.791.2337
jeff@team-schuman.com
Multi Level Marketing Training

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