Team-Schuman Marketplace Ezine [TSM]
“Helping People Make Money Online”

Date: August 4, 2006

Editor: Jeff Schuman

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Welcome to another issue of Team-Schuman Marketplace [TSM].
This newsletter is going out to over 7300 subscribers.

Today’s featured article is:

“Yes You Can Find A Great Domain Name”
By Jeff Schuman

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Table Of Contents!

- Introduction-
- Feature Ad
- Featured Article- “Yes You Can Find A Great Domain Name”
- Subscriber Ads

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Featured Ad:

Network Marketing

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FEATURED Article:

Yes You Can Find A Great Domain Name
by Jeff Schuman

With the recent explosion in the availability of website domain
name suffixes (such as .eu, .ws, .cc and so on) it’s never been
easier to find a domain name that is directly related to the
theme of your website.

For example, if you want to create a site about baseball cards,
it would make sense to use a domain name including the phrase
baseballcard. Unfortunately, however, other people have had the
same idea previously, so baseballcard is no longer available,
nor is baseballcard, .org, .biz or any other simple domain name
with a top level suffix.

Furthermore, it is a fact that most people who are searching on
the net are going to give first priority to sites with top level
domain names, such as a .com or a .net.

At least partially, this is simply a function of these being the
original suffixes, and therefore the average surfer perhaps
believes that they have more credibility and authority.

This is especially critical if your website is selling or
promoting your business or products, as these factors translate
into trustworthiness in this situation. Simply put, a top level
domain name is one of your strongest sales tools.

Many people also belive that search engines will give weight to
your domain name when considering your site for that all
important search engine ranking. In this case, there needs to be
some clear relationship between your domain name and site
subject, to give you any chance of featuring when people search
using Google or Yahoo.

So, what can you do? Well, here’s a couple of very simple tips
that may help you to bag that all important top level domain
name for your site.

First, try a plural version of your key phrase, rather than the
singular version. So, in the example above, you might check out
the availability of top level names using baseballcards, rather
than baseballcard.

Truth be told, however, used on its own, this tactic is a bit
too obvious, and more often than not, when the singular version
of a phrase has gone, then so has the plural.

The second little trick is, however, far more effective and well
worth trying if you are looking for a top level name for your
site. The trick is - numbers!

Not numbers at the beginning of the domain address - that’s
really old hat and you only have to look at a list of expired
domains to see how many owners of such addresses just allow them
to die. Why? Because they don’t work particularly well with
either search engines or with real people - and something like
0000baseballcards.com just looks plain silly!

So, that’s not likely to be of much benefit to your site. But,
numbers in the body of the domain name itself, especially the
numbers 2 and 4, very possibly will be.

Why? Well, the number 2 is a simple substitute for the word “to”
and 4 can be read as for.

Now, tie that in with one other little substitution trick - take
the word you and substitute the letter u - and finding a good
top level domain name that still relates very closely to the
site subject matter becomes a relatively simple matter.

Let’s take our baseballcards example to demonstrate how
effective a strategy this can be. Using all three of the
highlighted tricks, try searching for baseballcards2u.com” and
baseballcards4u.com. Still available? If not, how about
baseballcards4us.com or baseballcard4me.com?

Even if all of these are now taken, all it needs is a bit of
imagination to create a dot com name that relates directly
to your subject matter.

A simple but effective method of grabbing a top level domain
name for your site.

Jeff Schuman invites you to visit his small business resource
website for everything you need to start and run your own
successful small business. http://www.sites-plus.com

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Have a good week. Let me know how I can help!

Jeff Schuman, Editor
Team-Schuman Marketplace
http://www.team-schuman.com

303.791.2337
jeff@team-schuman.com

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