Here is the definition of niche marketing according to Wikipedia:
A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended […]

What is niche marketing exactly?
Niche marketing or a niche market is a small group of people that share a common interest or need. So niche marketing would be marketing to a certain group of people that are interested in a certain product or service or a small group of people that need a certain […]