I am not a person who spends much time on social networking. I do blog and social bookmark, but I hardly ever go to a Social site such as Facebook or Twitter. I do still enjoy the search engine traffic I get however.

I happen to believe that search engines still do matter to your Internet business. Here’s why!

When I look at my Google Analytics stats I see that over half of my traffic comes every day from search engines. Now granted I have spent a lot of time in the past couple of years mastering search engine optimization techniques and targeting keyword phrases in the forms of article marketing, inner web pages, and blog posts.

What is interesting is how many of the these still continue to bring me traffic long after I have initially written them. I have found that you can literally be on page 1 of Google for hundreds of keywords if you do it properly.

The problem I have with social networking is the time that it takes to do it on a daily basis. I know people who do very well in social networks such as MySpace, Facebook and Direct Matches. They personally relate to this type of marketing and have learned how to do it successfully.

However, in the long run it still is beneficial to have traffic coming to you via search engines. Google, Yahoo, and MSN are just too large of companies to ignore. Figuring out ways to enjoy some of this search engine traffic is good for your business.