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Refer A Friend Program

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I want to talk about what I call refer a friend program. I suppose if you do it wrong you could call it lose all of your friends program too! :-)

Over in the Warrior Forum their was a post about dangerous advice being given. It had over 1000 people read it in the first 24 hours. Here was the advice….

“Find everybody you can with an email address that you know and send them an email selling them a product.”

Would you really do that. This seems like old school mlm marketing to me. In the old days of multi level marketing the theory was work your warm market. Make a list of everyone you know and start contacting them about your new business.

This was probably o.k. the first time, but how about after you have joined and quit severl mlm programs. All you do is upset people and they do not want to talk about you anymore.

Today the internet can take this refer a friend concept to a whole new level. Have you ever joined a program and been given the chance to immediately email 5 of your friends? This is pretty slick when you look at it.

The email is already written and your name is already at the bottom of it with your affiliate link. All you do is supply the names and email addresses of 5 people and hit “submit” and you have just invited 5 people to join with you.

I personally would never email everyone I know and offer them my product. For one thing I do not know that many people in comparison to the amount of traffic my website gets. With over 2K visitors a day coming to Team-Schuman I do not need to contact my friends.

Now what I will do is give a business card with my website on it in the natural flow of a conversation with someone. This can be a friend or anyone. When they ask me what I do I just give them my card and tell them to check it out sometime.

You can get 250 free business cards at VistaPrint.com. That seems like a good investment to me and a better way to do a little offline marketing.

Then if you want to do a refer a friend program of your own online just add your website address to your signature and send it with every email you do. This is a very passive way to let people check you out if they want. You will keep your friends this way!

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1 Comment »

  1. Tanny Said,

    March 13, 2008 @ 9:48 am

    Jeff, this is one of the best posts I read recently, These programs are truly lose your friend programs, and I personally will never ask my friends to check them. but I do ask them for their opinion.

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