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Product Funnel Tips
Developing a product funnel can be the smartest thing that you can do in increasing your ebusiness.
This can help you attract potential clients, convince them to make a purchase, and entice them to come back for more.
If you are doing your math accurately, you’ll know that this method can help you boost your sales and income by up to a hundredfold.
Here’s how you can energize your product funnel creation:
1. Research your niche. Before you fill your funnel with different products, it would be a great idea if you can look into your niche first.
You will need to do this so you can simply figure out the gaps and inadequacies that you need to fill in to make sure that your products will be extremely targeted to the needs and demands of your potential clients.
It would also help if you can comprehend the competition within your chosen niche. The stiffer the competition, the more difficult it will get for you to make a sale. So, choose a niche that is not very competitive but has huge demands.
2. Get to know your potential clients. It is also equally critical that you get to be familiar with the people that you are helping so you can effortlessly fine-tune the elements that you are using when creating your products.
This is to guarantee that you will be able to offer these people with what they truly require. Consider spending time with them on related blogs and forums. Jot down all the things that they would like to achieve/learn, their burning questions, their problems, and their preferences.
3. Create series of products. Develop unique products that will address the varying needs of your potential clients.
Load your funnel with several low-end, middle-end, and high-end products depending on the ability level of your customer base. If you are offering information base products, your funnel should look like this:
Low end products - $10-$30 ebooks, special newsletters, short ecourses, and reports
Middle end products - $50-$500 DVD tutorials, Webinars, short seminars, audio, CD series
High end products - $2,000-$12,000 advanced coaching programs, one-on-one coaching, Advanced teleseminar programs, bootcamps, and extensive seminars
4. Advertise your products. Map out a very hard-hitting promotion campaign to give your products the kind of exposure they need.
Go back to forums and inform your potential clients that you have the best answers to their problems and critical issues. You can also market your products with search engine marketing, PPC advertising, article marketing, blogging, etc.
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