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Pay Per Lead and Cost Per Action
Pay Per Lead Programs are also known today as Cost Per Action Programs because you can make money performing a specific action. You earn money whenever a lead form is filled out.
This is an easy form of affiliate marketing. Unlike PPC Programs you do not earn money on every click.
These can be something as simple as getting e-mail address, or could be more complicated requiring your visitor to complete several pages.
This is the second easiest way to make extra money because you are not requiring your visitor to purchase anything. However some people are leery of giving out any information about themselves.
Therefore the best way to promote pay per lead or cost per action programs is using a landing page that entices the visitor to complete the short form. The more lead you get the more money you make and this is an actual way to make extra money.
You can read more on mastering the secrets of CPA Marketing here:
http://www.team-schuman.com/blog/newbies-guide-to-mastering-the-secrets-of-cpa-marketing/
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