Today you can combine marketing and articles to drive traffic to your website, blog, landing page, email autoresponder, or anywhere you want for that matter.

Gone are the days when you need to beg successful webmasters and shell out huge amount of money just to drive quality traffic to your website. Today, thanks to article marketing, it is now relatively easy to build links for your website, create product awareness, and popularize your ebusiness without hurting your pockets.

Here are 3 easy ways to increase your marketing and articles effectiveness.

1. The first thing that you need to do in order to maximize the benefits that article marketing can offer is to ensure that your articles will be opened and read online. You can easily do this by giving your articles interesting, attention-grabbing, and well-written titles that can capture the attention of online users.

It would also help if you can make your article summary very descriptive and intriguing. If you are able to pique the curiosity of online users through these two elements, you can be assured that your open rate will soar high.

2. The next thing that you need to do is to ensure that your readers will read your articles in their entirety or until they reach your resource box. You will need to do this so you can easily increase your conversion rate. Promote further reading and keep your readers interested by putting the most important information on the first paragraph of your articles.

It would also help if you can make your whole article informative and interesting to read. Insert relevant, interesting quotes, trivia, and personal stories that your readers will find interesting. Also, ensure that your articles are relatively short and scannable as online users are most unlikely to spend hours in front of their computers.

3. Convert your readers to potential clients. The last but most important thing that you need to do is to get your readers to click on your resource box.

If you follow the first two tips that I have shared, you have won half the battle of driving these people to your website. You can win the other half if you can make your resource box compelling and enticing.

Aside from communicating your expertise and your desire to help, you must not forget to include a compelling call to action and an elevator pitch. Use a combination of absolute URL and anchor texts so you can lure more people to give your site a visit.

Marketing and articles go hand in hane when they are written correctly to start with. Anyone can do this with a little practice.