To make money blogging you have to understand one thing. Marketing on the internet is quickly becoming about one of two things, blogging and email marketing. Both still work, but blogging is quickly pulling ahead as the way to promote any product on the internet.

Here are a few reasons why.

If you post on your blog on a consistent basis you begin to establish it as something that is fresh. When the content you write is entertaining, somewhat controversial, and highly informational, you beging to establish it as a must read.

Contrast that to email marketing where you can write the exact same thing and stand a very good chance of not even getting read. Getting an email through a spam filter is the first problem. If you overcome that obstacle you have to get the reader to open your mail, Then they need to start reading.

If your email is in boring old text fashion you do not have much time to capture their attention. A blog can have color and graphics to it making it appear exciting and if your reader has come to it on their own they are in the frame of mind to see what you have to say. Not always so with an email.

Blogging allows you to ping blog directories letting them know you have updated your blog with new information. Your blog can be subscribed to through an RSS feed making it easy for your subscibers to keep up to date. They can even receive your blog posts via email which is one way to combine blogging and email marketing into one message.

Another huge advantage blogging has over email marketing is in social marketing. You can quickly add your blog posts to various social directories which makes them spread like wildfire all over the internet. Your blog posts serve as bait in the form of a story. When these stories are read on your blog you stand a chance to making a sale while your reader is at your blog.

Your blog now is serving as a website and this makes it much easier to interact with your visitor than any email would. If you add things like video and audio to your blog you can make it a very enjoyable experience for your visitor. We all know a happy satisfied visitor is the way to increase sales.

One last thing. You can always put a sign up form on each blog post that allows you visitors to subscribe to a newsletter or special report. You now have their name and email address which you can use to keep in touch in the future. This back end form of email marketing works very well after you have attracted them through your blogging efforts.

Based on what you have just read email marketing is not dead, but blogging is a better way interact with your visitors and increase sales. Email marketing can still be a part of your promotion efforts when you use it to compliment your blogging efforts.