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Long Tail Keyword Phrases
I was just looking at my statistics from Google analytics and was checking out the keywords category. One thing that struck me was the number of long tail keyword phrases that I’m being found on every month.
If you are not familiar with the term long tail keyword phrases it is just the multi-number of words that you are found on through the search engines. For example make money now is one of the most popular phrases my website is found from.
This is a longtail version of the shorter phrase make money, which is much harder to be found for. What was interesting to me was the number of keywords I am found from and how much longer the phrases are becoming.
In the last 30 days my website was found via Google from 2792 keyword phrases. Many of these only brought me one visitor per month. However, another thing that was interesting was the amount of time that that these one visitor phrases spent on my site once they got there.
It was not unusual to see them spend 1:00 minute or much longer! This certainly gives me a great chance to get a positive response from their visit. That can be everything from filling out a lead form, to subscribing to JV With Jeff.
Some of these are very targeted long tail phrases because they are searching for very targeted words. For example, here is the longest keyword phrase that my website was searched from…..
how to make money fast on the internet and legitimately
For the fun of it I went to Google and typed this phrase in and there I was on page 1. I repeated this process several times for various words showing up on the Google analytics reports and there I was on page 1 every time.
So think about how exciting that is from a traffic standpoint. I know that I’m currently receiving 2500 to 3500 visitors a day to my Team-Schuman.com website. This includes visitors to all of my pages including my blog.
Two years ago the majority of my traffic came from three keyword phrases. I was on page 1 above the fold for make money, make money online, and make money at home. I was finding it harder to stay on page 1 of Google above the fold for these three phrases.
So I made a conscious decision to begin targeting long tail keyword phrases in various ways, because I wanted to spread my traffic out. I felt if I could begin getting traffic for more keyword phrases I could develop some consistency on a monthly basis and how my website was being found.
This has proven to be true and something that I would suggest all of you do, because this traffic is so targeted and very good quality traffic as well. And it continues to come in on a monthly basis without having to spend the time working on staying on page one of Google for these long tail keyword phrases. Now I can target even more of them which brings me more quality traffic!
If you are not sure what keywords to you want to target for the niche of your own website I suggest getting Keyword Magic and using it to develop a very liong list of words that you want to be found for. It is well worth the little bit of money it costs, and it will make you many times that amount in the future. You can learn more here……
http://www.team-schuman.com/keyword-research.html
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Cheryl Jones Said,
August 22, 2008 @ 8:41 am
That’s interesting to know and something to think about in terms of strategy. Thanks.
Edie Said,
August 22, 2008 @ 9:05 am
Jeff,
That is a fantastic number. I know you worked hard to get there. You are an inspiration to us newbies. Congrats!
Ed Said,
August 22, 2008 @ 10:30 am
Very interesting. Jeff you are such a wealth of information source. Thanks for the info.
Roy Carter Said,
August 22, 2008 @ 10:38 am
Good stuff from you as usual Jeff.
Keep up the good work!
…But Shhhhhh…Your my secret weapon!
Roy
Mary Said,
August 22, 2008 @ 11:01 am
Hi Jeff
Great information! We can never have too much traffic so it’s well worth putting this advice into practice.
L Vyas Said,
August 22, 2008 @ 12:19 pm
Hmm Interesting & Eye opening I’ll definitely try this for my website.
Ron Richardson Said,
August 22, 2008 @ 1:39 pm
Great article Jeff, very informative.
Ray Said,
August 22, 2008 @ 2:18 pm
Hey Jeff,
Thanks for this information…..but aren’t there free keyword tools out there just as good as this one? Please recommend something that I do not have to pay for if you can. Thanks
Allan James Said,
August 22, 2008 @ 6:36 pm
Yep, the days of simply relying on ‘Make Money’ etc keywords are clearly gone, most people are developing keyword lists using much the same tools.
Too much competition on the same words.
What you’ve done is use the best tool around, your brain, and it’s paying off handsomely.
Great stuff!
Cheers,
AllanJames
(the StartBusinessMentor).
Charles Kaluwasha Said,
August 23, 2008 @ 5:39 am
I have embarked on a project to update my web site with non competitive key words- including what you have suggested. My website was analyzed and it was nowhere near the top pages of most search engines. So it is wise for any newbie network marketer to invest in SEO strategies in order to be like Jeff
Thank you Jeff for leading the way!
Administrator Said,
August 23, 2008 @ 6:55 am
Thanks for all of the comments so far everyone. Ray was looking for free keyword research tools and here are 2 I use…
https://adwords.google.com/select/KeywordToolExternal
http://freekeywords.wordtracker.com/
-Jeff
Gail Said,
August 23, 2008 @ 7:15 am
Thank you for the key words tips!
Alan Thomas Said,
August 23, 2008 @ 9:14 am
Hi Jeff,
Very interesting post. Your change of strategy seems to have paid off very well by targeting long tail keyword phrases
Riyaz Mohamedi Said,
August 24, 2008 @ 4:14 am
Great job Jeff,
You always open up the mind to hidden mysteries.
Ina Said,
August 24, 2008 @ 8:12 am
Hi Jeff
Thanks for sharing this info. It comes at just the right time for me and I’m sure for many other people since I see a lot of questions about keywords and SEO.
Ina
sani Said,
August 26, 2008 @ 8:11 am
Hi schuman
7 days ago, not well but now i have recover.
Lanny Said,
August 27, 2008 @ 10:52 am
A very good article as the long tail key words are Google ad words cheaper and can be included in your articles for those smaller niches searches.
I use a different software I have owned for a year, but yours is an equal when it comes to that needed and more detailed search for keywords people are looking for.
You can really find some interesting things and get in the minds of buyers specifics..
http://www.lanys-blogtalk.com
Administrator Said,
August 27, 2008 @ 12:03 pm
Lanny,
Good point. It really is irrelevant how you build your keyword list. You just need to get one going and start attacking it. Thanks for posting.
-Jeff
Ross Diamond Said,
September 25, 2008 @ 11:13 pm
This is great information for marketing on the web, where things change nearly every day. I’ve seen lots of ways to make money for a short time - you clearly know how create steady, long-term income.
Dee Thomas Said,
October 12, 2008 @ 8:10 am
Thanks Jeff for all your valuable free information. I have printed the 10 tips each time and have created a binder for quick offline access. They are really good tips - not recycled crap - I value them as a newbie.
Thanks again. I will purchase one day.
Paul Of Quit925 Said,
October 25, 2008 @ 2:59 pm
Thanks for the article Jeff - very interesting indeed. I was #1 on Google for about 2 and a half years on a really competitive keyword phrase and knew I’d never be able to maintain it. But I didn’t bother going into long keyword phrases as I preferred to move to Joint Venturing and tapping into the skills of the “new set” coming in in the last couple of years. Still a tough way to do things, but the residual incomes I set up back in 2001 are still going which is fantastic.
Administrator Said,
October 28, 2008 @ 9:02 am
Sounds good to me Paul. I like residual income too!
Dan DeRoeck Said,
November 1, 2008 @ 7:20 pm
Great points Jeff.
And I whole-heartedly agree with you on the long-tail keywords being targeted and prosperous. The majority of traffic on my websites come from long tails.
The ironic thing about the long tails though is Google seems to keep the door slightly ajar at the onset of your site “introductory period.” Too bad it doesn’t always last though…
That being said, it would be great to harness the long tails for a long term strategy!
Sue Said,
November 6, 2008 @ 7:41 am
Great information Jeff
I’m constantly learning about long tail keywords but still find it difficult to interpret the results to obtain low competitive long tong keywords.
I’ve started a new site and am working hard on providing good content for it and writing articles for the directories.