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How To Use An Autoresponder
An autoresponder is an automatic way to keep in touch with people by email. Most successful Internet marketing businesses use them in one wasy or another. In this article let’s take a look how to use an autoresponder in 10 different ways.
1. Give away a free report in autoresponder messages. As opposed to creating a PDF file, break your report into several different email messages and send those out to your list.
2. Do surveys on various things that could be helpful to your mailing list and then publish the results in your autoresponder.
3. Have a weekly contest and announce the winners by email. You can also tie this in with your blog and allow people to compete online as well.
4. Publish a prewritten newsletter and continue to add to it until you have a good amount of pre-written content. This is a great way to really automate your business.
5. Building your list is the most common way to use an autoresponder. Put a sign up form on every web page and blog page that you have and direct people’s contact information to your autoresponder for future follow.
6. Use your autoresponder to actually sell things. Many people concentrate so hard on relationship building that they forget to actually sell to their list.
7. Published a list of all the products and services you offer on your autoresponder. Include a product description, pricing, and other things that a person might be interested in. Then direct them to an order page on your website.
8. Send out a frequently asked questions e-mail. You may already have a FAQ page on your website or blog, but putting it out in an autoresponder message can jar people’s memory and invite them back to your site.
9. Offer private label products in an autoresponder format. For example, you probably already have many ebooks that you have private label rightson. Break one of those down and turn it into a useful series of messages that teach your mailing list something.
10. Request testimonials from previous customers and publish those periodically out to your list. This allows them to see how effectively you have been dealing with your customers as well as build your credibility.
This is 10 effective ways you could use an autoresponder that you might not be currently doing. The key is to constantly be building a list and then work with it in as many creative ways as you possibly can.
A quality mailing list that expects to hear from you, and looks forward to it, can be worth a fortune to your Internet business for many years to come! This is the main reason to learn how to use an autoresponder in as many different ways as possible.
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Michelle Said,
June 12, 2008 @ 2:41 pm
I have been busy advertsing my you-know-what off and then I remembered about autoresponders and how people need to see ‘you’ at least 7 times before they trust you enough to listen to you, buy from you, etc.
So, I set up a free autoresponder for my site and have where people can subscribe to get the latest links to new video sites as I create them. Now, I have 3 questions
1. I have the subscribe button at the bottom of the page and tell people where it is so they need to scroll through the site to get to it- is this good or would having it at the top of the page be better?
2. The autoresponder I use only sends the emails that I have set up at the time someone subscribes so when I set up new emails after someone subscribes they don’t get them. Is this because it is a free autoresponder?
3. Is there a auroresponder script that would be free that could be set up on my video site that would always send everyone every new email with the new links so that it was constantly expanding? Unless, of course, they were to unsubscribe (can’t see why they would as I keep them short and basically just send the new links while sometimes including past links in case the lost them)
Anyway, I hope you can help me by answering my questions.I’m a single mom on low income and am really trying hard to make a better life for my family. You are successful and I am hoping to learn from you that which will help me to build the better life that we dream of.
Thanks!!!:0)
~Michelle
Administrator Said,
June 12, 2008 @ 3:30 pm
Hi Michelle,
Let me reply to your 3 questions….
[1. I have the subscribe button at the bottom of the page and tell people where it is so they need to scroll through the site to get to it- is this good or would having it at the top of the page be better?]
The less work you make it for them the better. If they see it better at the top put it there.
[2. The autoresponder I use only sends the emails that I have set up at the time someone subscribes so when I set up new emails after someone subscribes they don’t get them. Is this because it is a free autoresponder?]
Probably, who is it with?
[3. Is there a auroresponder script that would be free that could be set up on my video site that would always send everyone every new email with the new links so that it was constantly expanding? Unless, of course, they were to unsubscribe (can’t see why they would as I keep them short and basically just send the new links while sometimes including past links in case the lost them)]
I have always used Aweber and GetReponse. GetReponse has a free account. You might try them and then you can upgrade as your business picks up.
- Jeff