Before attempting to tell you, based on my experience, how to develop an successful articles marketing plan - let me try to illustrate why it is important that you do so.

Articles in the newspaper, magazines, and expert journals have forever been the most effective way of showing our audience that our insights have value.

For university professors the expression “publish or perish” meant literally that, if you could not get your work in print by a reputable academic magazine, it was unlikely that you would be taken sufficiently seriously by your peers - putting a very real ceiling on your career development.

In 1483 Martin Luther used his writing to start a revolution in faith that spread around the globe. Others before and since have used the power of the written word to promote themselves, their opinions, and their uniqueness in their marketplace.

Most of us regular individuals develop our articles marketing plan to help us gain clients or customers. We want to rise above the noise of our competitors, give matter not hype, and we want to back up our assertions with details - all things we can do more effectively through an article writing movement than in any other way.

And because there is no editorial board running the Internet, we do not have to seek the approval of our “betters” in order to get our message in print - making relevant and well reasoned articles a small business marketing plan that can be truly successful.

When your articles drive people to your web site you have done the hard part. Receiving the right traffic to our sites is job #1.

Since individuals search the Internet for solutions and your articles address them persuasively enough for people to click through to your web site - you have won the battle for their attention. You must now convert that fleeting notice into action. Depending on your system or service and the normal buying process you may have an opt-in page powered by a shopping cart system, straightforward direct sales offers, or another relevant call to action.

Needless to say there is no “single” articles marketing strategy that is most successful for all of us all the time or there would be just one. Of course there are some that work better than others - and what will work best for you depends upon your strengths and your objectives.

While I began writing articles for online journal I had an objective - something I want individuals to do after reading them and something I wanted to become more widely recognized for. You should do the same.

Are you an specialist? Well of course you are, even if you feel funny about identifying yourself as an authority. In your field you are an expert. It is up to you to define what you are an expert at, illustrate your particular individuality. Almost everyone is an expert at something and if you really don’t consider yourself an authority then you can learn to be one by hiring somebody that is actually an expert and modeling them.

Did I talk about that this is a small biz marketing plan that costs next to nothing, other than your time researching and writing the articles themselves? You can with no trouble set up an autoresponder system powered by a shopping cart program and hand out these articles in the form of an email newsletter.

This is not your conventional newsletter that requires you to go to the printer and issue a three or four page synopsis of what’s going on in your business or neighborhood. It is an electronic account of that old-fashioned, and in its time, nearly all effective marketing and customer retention tool.

In order to set up your 21st century email newsletter, you need a small business marketing strategy that allows you to get together e-mail addresses. Let’s say that you start out with one of your customer’s e-mail addresses. You send them a copy of your electronic bulletin. (Always ask for permission first)

If the newsletter includes some bit of information that their friends would find interesting, support them to send it along to them. Study indicates that most folks have at least six friends that they contact regularly.

Since of the popularity of social networking, some individuals have dozens of friends that they are in touch with on a regular basis. With an efficient articles marketing strategy, you can tap into that network and grow your business.

One proposition I always make if you anticipate to have an effective small business marketing strategy is to precisely recognize your specific niche audience. What collection or groups of people would be particularly involved in your products or services? If so, that’s your niche. Are there discussion boards, social networks or e-magazines targeting that niche?

There is a web site for practically every hobby or group interest that you can think of. If you run a business that made kites, you can find specific groups of individuals that are kiting enthusiasts. All that you need to do is to start writing short informational articles about kites and then post those articles at a kiting e-magazine. A link would be placed in the article that connects to your web site.

This type of articles marketing plan does not even need you to collect e-mail addresses to grow your business
. It’s all electronic.

Discover more about these strategies and start watching your client base grow.
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