Many times the word secrets is over used when it comes to internet marketing. Because it is a powerful word publishers use it when advertising and promoting a product. One way to market your business online is to publish an ezine which is an email newsletter. Here are a couple of ezine readers marketing secrets that could save you money and build your business.

In Dotcomology Stone Evans offers a couple of interesting ideas on doing a joint venture with other ezine publishers…

“You must be creative in your advertising. Instead of asking for cash in return for newsletter or blog advertising space, you could ask for a reciprocal promotion on a partner’s newsletter. As long as you’re not competing, joint ventures with complementary businesses are a great way to increase your customer base and boost your sales.

For example, you could trade banner space, text links, articles, etc. In fact, you might even join each other’s affiliate programs and agree to promote each other’s products in your available ad space.

We’ll talk more about joint ventures in the next chapter, but just remember that nearly any type of joint venture you set up for your business can be applied to your newsletter and/or your blog. In fact, publishing your own newsletter and blog is one of your greatest assets. Once you are doing this and have a readership, you’ve got a hot commodity that a lot of other businesses would like to get their hands on and you can use their interest to YOUR advantage.”

As you can see Stone suggests an ezine or blog as a way to trade almost anything in the way of advertising that would be mutually beneficial. Ezine readers marketing secrets really is all about thinking outside of the box.

I have always been in favor of as many free or nearly free ways of promoting as possible. I have done some blog post trades in the past month, but have not really worked other forms of advertising into my free make money newsletter or my make money blog.

So if you have an idea for a advertising joint venture we could email it to me and I will look at it. If it will benefit both of us let’s do it.