I want to talk about two ways to use email to market your business. Many people do not have a list of their own and they use that in this as an excuse to not do email marketing.

In reality you do not even need to have a list of your own right now to get started doing email marketing. There are two ways you can do that.

1. You can promote your business to other people who have a list. There are established ezine newsletters that have subscribers that number in the thousands.

You can run ads on in these ezines fairly inexpensively. You can even buy packages and get in multiple ezines at one time. Two of the best places to do that are HBads and MyWizardAds.

Many Internet businesses have created a list of their own by advertising their own newsletter in other people’s newsletters. This is one way you can build a list. Of course the other thing is to actually promote products and make sales by advertising in various ezines.

2. Purchase co-registration leads and jumpstart your list right now. You can quickly build a list when you let a lead company do it for you.

As you begin to build your list the key here is to develop relationships with the subscribers because initially they do not know who you are. You do this by offering useful information first, and then selling products later in the email campaign you are running.

Right now it’s a good idea to do both of these. Purchase co-registration leads to jumpstart your own list, and advertise in existing ezines that already have subscribers.

These are two ways to use email marketing to build your Internet business.