I was reading a post in another blog yesterday about using excerpts in your blog. It appears that there is a 50/50 split on using excerpts. Some people like using them and think it is o.k. Others do not use them and think you should not use other peoples work in your blog.

Personally I think it is o.k. It is kind of like another technique called article wrapping. Basically with article wrapping you post an article in your blog and you add an introduction and closing written by you describing the article you are posting. This is a great way to add content to your blog and the search engines will give you credit for it being fresh content.

I see excerpts as the same way. I have been doing this with a new eBook out called Dotcomolgy by Stone Evans. Since I am a member of the Plug-In Profit Site I have re-branded this book and give it away for free as a way to make money online myself and help other people make money online.

We will look more into article wrapping in another post, but today we wrap up our look at various types of selling with a form of selling called cross selling. ” One of the best examples of cross-selling via the web is on Amazon.com. If you search for a book on the Amazon site, a message will appear on the same page, saying “Customers who bought this book also bought…” and will list half-dozen other books for your consideration. This is an excellent way to cross-sell additional services or content to your members.

You can also direct visitors to other parts of the site to consider products and services that they hadn’t previously considered. Successful cross-selling is the result of recognizing a customer need and meeting that need with a useful product or service. Customers benefit from needs-based cross-selling efforts because they receive the services they need and want.

Cross-selling can help your business realize its objectives: providing useful services, retaining customers, attracting new customers, and staying competitive with other websites.

In conclusion, you can offer a range of products and services on the Internet. The key is proper research and a great marketing plan. We’ll be talking about marketing strategies for your product or service in the upcoming chapters. In fact, in the next chapter, we will discuss one of the most important Internet marketing strategies – search engine optimization.”