In this article we want to talk about how to use article marketing to build your list and do email marketing in the future. This is a great concept and is another one of the many benefits of article marketing.

You can use the articles that you write to create an email marketing campaign for specific products within your field. Your resource box can lead to your splash page where you capture contact information for future follow up.

If you view your articles as potential leads for your business, then you will want to write as many of them as possible. When you provide quality information it will only be natural for your reader to want to click on the link in your resource box and then give you their name and email address.

It will still be up to you to work with those people and develop relationships with them. However, this would never be possible without getting the name to start with.

The thing I like about using articles for this is how non threatening it is to the reader. There is no pressure whatsoever for them to click on your link or even give you their name and email address.

This is what a well written article will do for your business. You will get your reader in the mood to click on the link and learn more about you and your business.

In a passive way your article is pre selling you! The more people you have read your articles the more chances you have to build your list for future follow up.

Then the use email marketing to sell quality products over and over again for many years to come!