When it comes to article marketing there are search engine benefits that come from writing and submitting articles. Today you do not even have to spend much time trying to please the search engines with how you use keywords either.

Let’s take a look at a few ways you can use articles to get search engine benefits.

When you submit an article to an article directory you can hyperlink a keyword phrases in your resource box. This builds keyword relevancy back to your site for the word or phrase you are using.

Within the body of the article it is not a bad idea to include your keyword phrase or variations of it. However, the days of keyword density are long gone.

Most search engines do not really care about keyword density as much as they care about how your article is written and that it offers valuable content. As a matter of fact, you may even get penalized if you keyword spam in your articles today.

Search engines like articles because they offer fresh content. Whether you are posting them on your blog or website, or submitting them online to article directories, you stand a chance of getting to the top of the search engines with an article.

Sometime for the fun of it as your surfing around the Internet notice how many articles are on page 1 of Google. Some of the best article directories like Ezine Articles and others deliver an astounding amount of articles to the top of Google.

That right there should tell you the benefit of combining article marketing, submitting to a top directory, and search engines, as a way to drive traffic to your website. It should be enough to make you want to go on an article writing frenzy for the next several days!