I hope I can get across to you the importance of writing to promote your business. Article writing is a big part of fresh content that any website looking for long term traffic should consider.

A few years ago article directories began popping up all over the place and ordinary people began the difficult task of learning to write articles. Today things have changed.

Article writing is not enough anymore because the quality of many article writers has improved. Plus the way you use your articles to get traffic to your website is different than it was even a couple of years ago.

Now you need well written articles that target very specific keywords. Part of that is writing for search engines. Not the whole article , but a little bit of it. You now want to target lesser searched keywords. These are words that generally are long and more targeted for the article you want to write.

For example an article on Internet marketing business could now be written around the phrase “start an Internet marketing home business” and you would want those words in the title of the article, in the intro and closing paragraphs, and one time in the body.

You would write your article using variations of that phrase using words like start a business at home on the Internet, or start your home business using the Internet, etc.

This should be done so it sounds natural. Just like you were talking to a friend. Forget about keyword density. I am getting traffic via all kinds of keywords and I do not target keyword density anymore in the articles I personally write.

Once you have an article you want to do two things with it.

1. Post it in you blog and social bookmark the post. You can quickly do that if you have joined Onlywire.com. Even better is to bookmark it to Google Bookmarks, Yahoo, and Windows live. I also like Stumbleupon, Digg, and Propeller.

2. Submit it to a few quality article directories. Using a service like Submit Your Article is the best way to go especially when you use their Article Leverage Program. If not through them at least manually submit to a few quality directories such as EzineArticles, Idea marketers, Go Articles, and others.

What you are doing is setting up one article to give you traffic from article directories, your blog and RSS feed, social directories, and search engines. When you understand how you can take one article and create long term traffic for maximum website traffic you will want to write on a consistent basis targeting more words.

Either you or someone in your company is going to have to learn how to write. If not that than consider hiring an article writer to do it for you. This will really allow you to combine article writing, good seo practices,and blogging to maintain and increase your traffic with very little advertising expense.

I recently started a program to do it all. We write, submit, rewrite, and submit again, turning one article for you into hundreds of unique variations. I call it Hands Off Article Marketing and it will help people who do not like to write to still be in the article marketing game.