Here is a good question. When using an article focused title should you change it if you are creating different versions of your article. There is so much being written today about fresh content and re-writing your articles before submitting them to various directories I thought I would answer this question with how I do it.

When I do a different version of an article I usually change the primary keyword of the article. Since I try to get my keyword as close to the beginning of the title as possible I am changing the title that way by changing the keyword in it.

The other thing I have found is get your primary keyword as close to the front of paragraph one as possible. Repeat it one time or so somewhere in the body. Lastly use it one more time as close to then end of your last paragraph as possible since some search engines spider from the bottom of the page.

Obviously, since if you don’t get read you are dead, you want a compelling title and not just to write it for search engines. Coming up with a way to satisfy both is the key to getting read.

Josh Spaulding has a very good book out on writing articles and using them to market your business. I found it to be a very easy read and packed with useful information if you write articles and want to get more mileage out of them. The title is “Article Domination” and is reasonably priced so anyone can get a copy.

To summarize this short post a fresh title should be a part of re-writing an article. Writing an article focused title is as easy as getting the primary keywords right at the beginning.