I publish my make money newsletter Team-Schuman Marketplace every week to provide valuable information on making money on the internet. In his free eBook Dotcomology Stone Evans talks about using a newsletter as a marketing tool. We will look at that over the next couple of days.

Just as in the old days, trust builds relationships, and relationships build sales. Used properly, newsletters can help build business relationships based on trust. And the key word is trust. Trustworthiness in content, subject lines, mailing lists, regularity, and ability for your readers to quickly subscribe and unsubscribe are all critical to your success. Given below are some of the key advantages of newsletters:

Newsletters Demonstrate Value

Newsletters deliver valuable information that solves the day-today problems of readers, helps them stay on top of industry trends, and saves time by distilling practical information such as real world best practices and industry advances from many sources.

They help in building trust.

As stated earlier, the most crucial benefit arising out of newsletters is building trust. Newsletters can very easily become customers’ trusted information source on business problems. Trust helps you to position your company as a credible source, which in turn retains your customer base.

Online business owners can portray themselves as a reliable source of information.

Newsletters deliver accurate and timely information that is vital to the success of your customers and visitors’ business at regular intervals over time.

Newsletters serve as an attention getter.

Valuable and relevant information can always prove to be a great attention getter. Most people dread junk emails. However, once you build a sense of trust amongst your potential customers, you can reinforce your value to your visitors with each newsletter issue.

Newsletters offer better prospects for closing a sale.

Not only do newsletters make it easy for potential customers to contact you, they also let you harvest the relationship built around them and simplify sales for your sales team. Sales teams dream about knowing their prospect’s hot buttons prior to making that first call.

Tomorrow we are going to creating an effective newsletter.